NCFI 

expanding what’s possible

We partnered with NCFI to lead a comprehensive rebrand built around a powerful new theme: “Expanding What’s Possible.” This concept became the foundation for the entire brand system, capturing NCFI’s spirit of innovation and its ability to push boundaries through advanced polyurethane foam solutions. Our work began with creating the brand manifesto, vision, and mission, then evolved into refining the messaging and tone to reflect a confident, forward-thinking voice. We expanded the color palette and developed a cohesive typography system to bring consistency and depth to the visual identity. From there, we created custom names and logos for product lines, conducted a brand photoshoot, and designed a completely reimagined website that brings the new brand to life. Every piece of the project was crafted to express NCFI’s commitment to progress and possibility.