CITY EXPERIENCES
We Create Amazing Experiences
As an in-house designer, I played a key role in rebranding the company’s portfolio, which was streamlined into 20+ brands into a few core verticals under the new City Experiences identity. This rebrand unified the company's diverse offerings—ranging from dining cruises and harbor tours to exclusive private charters—into a cohesive and modern experience. I helped bring this fresh look and feel to life through marketing collateral, a refreshed website, and strategic distribution of updated materials. All of this was done while navigating the challenges of the pandemic, ensuring a smooth transition and stronger engagement with the target audience during a time of uncertainty. The rebrand positioned City Experiences to better showcase its world-class tourism, hospitality, and experiential services globally, setting the stage for continued success.
Areas of Focus
Branding & Identity
Layout Design
Art Direction
TeaM
Michelle Quach, Marie Chau and Rattle