Entertainment cruises 

Boathouse Fridays

For the Boathouse Fridays branding project, we created a vibrant and inviting identity that captures the spirit of summer fun on the water. What’s more fun than spending your summer Fridays cruising on a boat? The playful color and type selections are as vibrant and inviting as the cool waters and delightful views one can take in when cruising with Spirit Cruises. The addition of the criss-crossed, B & F flag is a nod to the tradition of using nautical flags to communicate. And the message here is clear: hop on board to experience a summer Friday like no other where the cocktails are flowing, the music is playing, the summer breeze is blowing, and the flag is flying. Fridays truly are better at the boathouse.