The American roller companyB2E Branding Employees Take Pride In
The American Roller Company unified its workforce around “The American Roller Way (ARWay)”—a clear rallying cry rooted in shared purpose that evolved into a cultural touchstone, expressed through a cohesive system of logos, posters, videos, decks, training videos, emails, roadmaps, and branding for its AI tool, ARView—driving alignment, engagement, and consistent action. We approached the B2E program like a technical manual, a structured blueprint to rally employees and foster pride in their work, elevating client service, informing both content and design with directional line work and guiding elements that intuitively lead users, signal next steps, and reinforce purposeful progression.
Areas of FocusArt Direction
Brand Identity
Brand Strategy
Graphic Design
TeaMJon Eagan, Greg Akouris, Daniel Hickey, Sophia Caravella, RJ Dralle, Impact, Impact Studios, The American Roller Company
