phl 

Anything But Routine

Your health is never routine—it's a priority. Experience the difference with PHL’s exceptional service and genuine commitment to your well-being with this anything but routine campaign approach. A new visual identity was also proposed and included a brand new logo lock-up that plays off of dna strands, typefaces that are gentle yet precise, colors that breaks the healthcare mold, and a photography style that’s vibrant and full of life.